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Bolloré

Information about Bolloré

The Bolloré Group, a formidable player in the automotive and industrial sectors, was founded in 1822 in Odet, France by Jean Guillaume Bolloré and his brother-in-law Nicolas Le Marié. Initially a modest paper mill, the company has evolved into one of the world’s largest conglomerates, deeply rooted in diverse industries including transportation, logistics, and communications, while still under the stewardship of the Bolloré family nearly two centuries later.

A pivotal chapter in Bolloré’s history was its foray into the electric vehicle (EV) market, particularly with the launch of the Bolloré Bluecar. Developed in collaboration with the Italian design firm Pininfarina, this small electric car was first introduced to the public through the Parisian car-sharing service Autolib’ in 2011. The Bluecar featured innovative lithium metal polymer batteries, underscoring Bolloré’s commitment to cutting-edge technology and sustainable transport solutions.

Despite its initial success and expansion into various international markets, including car-sharing services in the United States and Singapore, Bolloré’s vehicle operations faced challenges. Services like BlueIndy in the U.S. and BlueSG in Singapore struggled with scalability and financial sustainability, leading to the eventual cessation of these programs by 2020.

Today, the Bolloré Group continues to influence the global market, albeit with a focus shifted more towards its core logistics and communications operations, reflecting the complexities and competitive nature of the electric mobility sector.

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