Born from the racing pedigree of SEAT, CUPRA officially branched out as its own distinct brand in 2018, setting the stage for a new era in performance-oriented vehicles. The name CUPRA, derived from “Cup Racing,” pays homage to its roots in SEAT’s high-performance division, which had been igniting the tracks since 1985. This heritage is a testament to CUPRA’s commitment to innovation, sophistication, and sportsmanship.

The unveiling of the CUPRA Ateca in 2018 marked a significant milestone as the brand’s first standalone model. This move not only demonstrated CUPRA’s capability to innovate beyond its historical lineup but also set a high benchmark in the compact SUV segment with its blend of style, power, and functionality.

Today, CUPRA continues to make waves in the automotive world with its bold approach to design and technology. The brand has successfully expanded its portfolio, embracing electrification with models like the CUPRA Leon e-Hybrid and the fully electric CUPRA Born, showcasing its adaptability and commitment to future mobility solutions. With these steps, CUPRA is not just following trends; it is setting them, proving that it can carve out a niche in the competitive automotive landscape.

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