1989 - Ongoing

Eunos

Information about Eunos

Eunos, an ambitious endeavor by Mazda in the late 1980s, represented the automaker’s foray into the upscale, luxury market segment. Named using the Greek prefix “eu” for “good” and “nos” an abbreviation of “numbers,” Eunos was launched as Mazda’s upscale answer to the competitive luxury car market, beginning with the Eunos 500 in 1992.

The marque’s most notable model, the Eunos Cosmo, introduced in 1990, was a technological marvel and the pinnacle of Eunos’ luxury aspirations. It was distinguished by being the only Mazda vehicle to feature a triple-rotor engine, a hallmark of its engineering prowess. The Cosmo was equipped with advanced features for its time, including a built-in GPS navigation system, making it a leader in integrating technology into the driving experience.

Despite its innovative technology and luxurious offerings, the Eunos brand struggled to sustain its market position and was eventually phased out by the mid-1990s. The operational challenges, combined with economic conditions in Japan, such as the burst of the asset price bubble, affected sales and the brand’s viability.

Today, while Eunos as a separate marque no longer exists, its spirit of innovation and luxury lives on in Mazda’s newer models, such as the CX-60, which aims to elevate the brand’s premium market presence. This ongoing pursuit highlights Mazda’s resilience and continued evolution in the competitive automotive industry.

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