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Fejes

Information about Fejes

Fejes, a Hungarian automotive brand, was the brainchild of engineer Jenő Fejes. Established in 1923 in Budapest, the company, Fejes Lemezmotor és Gépgyár Rt., was known for its utility vehicles that featured pioneering designs using welded and pressed iron for lighter and cost-effective manufacturing. These innovations made Fejes cars approximately 30-35% lighter and around 20% cheaper than their contemporaries, which were traditionally manufactured.

Despite the innovative approach, Fejes struggled financially and production ceased in 1932 after producing just around 45 cars. An ambitious venture to produce cars under the Ascot name in Britain in collaboration with Cyril Pullin was thwarted by market leader Austin, which feared losing its dominant position in the budget car sector. This led to the cancellation of the Ascot series production plans.

Today, Fejes remains a notable part of automotive history for its brief yet impactful contribution to early 20th-century car manufacturing, illustrating the challenges of pioneering in a competitive market. The brand’s story is a testament to innovation but also highlights the harsh realities of industrial ventures during economic turbulence.

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