1988 - Ongoing

Fraser 

Information about Fraser 

Fraser Cars, a niche marque hailing from Auckland, New Zealand, was born from the passion and precision of automotive enthusiasts Neil Fraser and Scott Tristram in 1988. The brand’s inception was driven by a deep admiration for the iconic Lotus 7, leading to Fraser’s initial creation—the Fraser Clubman. This bespoke, hand-built roadster not only captured the spirit of its inspirational forebear but also carved a distinct identity through meticulous craftsmanship and exhilarating performance.

Over three decades, Fraser has cultivated a reputation for offering an authentic driving experience, with each vehicle tailored to the unique preferences of its owner. The company’s ethos revolves around not just constructing cars, but fostering a close-knit community of enthusiasts, reflecting the founders’ original vision.

Today, Fraser continues to thrive by adhering to its roots of custom-built vehicles while incorporating modern innovations. Despite the challenges faced by small-scale manufacturers, Fraser’s dedication to quality and its bespoke approach have allowed it to maintain a revered status among purists, celebrating both engineering excellence and the sheer joy of open-road motoring. Their ongoing success is a testament to the enduring appeal of a brand that values tradition and individuality in an era of mass production.

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