1904 - 1934

Itala

Information about Itala

Itala, an innovative automobile manufacturer, was established in Turin, Italy in 1904 by Matteo Ceirano and his partners. The Ceirano family, including Matteo, were pivotal in shaping Italy’s automobile industry. Itala quickly made a name for itself with the Itala 35/45 HP model that triumphed in the grueling 1907 Peking to Paris motor race, catapulting the brand to international fame. Despite its racing success, Itala struggled financially in the post-war years. By 1924, the company was under receivership, and despite a brief revival with innovative models like the Itala mod. 11 racing car, it ultimately ceased operations in 1934, with its remnants sold to Fiat. This illustrious marque’s journey from glory to obscurity highlights the volatile nature of early automotive enterprises.

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