Lozier

Information about Lozier

The Lozier Motor Company, established in 1900 by Henry Abram Lozier, emerged during the brass era as a premier producer of luxury automobiles in the United States. Originating in Plattsburgh, New York, and later relocating to Detroit, Michigan, Lozier cars were synonymous with opulence and technological innovation. After Henry’s passing in 1903, his son Harry continued to push the brand into the luxury and sporting markets.

Lozier’s commitment to excellence was evident from their earliest offerings, such as the 1905 Model B, which retailed for $4,500—a significant sum at the time. By 1906, production ramped up to 56 cars, and their four-cylinder models were capable of a formidable 60 horsepower. Lozier’s foray into racing bolstered their reputation; notably, their cars achieved spectacular success in races like the inaugural 1911 Indianapolis 500, where a Lozier nearly clinched first place in a hotly contested finish.

Despite their racing laurels and engineering prowess, Lozier struggled to maintain its market position against rising competition. Key departures, such as that of their top designer Frederick C. Chandler in 1913, who left to start his own automobile company, marked the beginning of Lozier’s decline. The firm made a final attempt to penetrate the mid-priced car market in 1914 but failed to revive its fortunes, leading to bankruptcy in 1915. Although production attempts continued sporadically until 1918, Lozier ultimately could not sustain itself in a rapidly evolving automotive landscape.