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Morgan

Information about Morgan

The Morgan Motor Company, a venerable name in British automotive manufacturing, was established by H.F.S. Morgan in 1909. The genesis of Morgan’s unique approach to car design began with the Morgan Runabout, a single-seat three-wheeler devised for Morgan’s personal use. This innovative vehicle avoided the British tax on cars by being classified as a motorcycle, and it laid the foundation for what would become a distinctive hallmark of the company: its three-wheeled vehicles.

By 1910, the Runabout had evolved into a more marketable two-seater, which debuted at the Motor Show in London, catching the attention of upscale retailers like Harrods, which featured the vehicle in its prestigious shop window. Morgan’s original designs set the tone for a legacy of craftsmanship and performance that has persisted through the century.

Transitioning into four-wheeled vehicles, Morgan introduced the 4/4 in 1936, marking a significant expansion in its lineup. The 4/4, denoting four wheels and four cylinders, became a symbol of Morgan’s commitment to blending tradition with innovation. This model enjoyed a production run that lasted until 2018, underscoring its enduring popularity and the timeless appeal of Morgan vehicles.

Today, the Morgan Motor Company continues to thrive under the stewardship of its Italian investors, Investindustrial, which acquired a majority stake in 2019. Morgan’s current offerings, like the Plus Four and the all-new Super 3, maintain the brand’s storied emphasis on bespoke, hand-assembled vehicles that celebrate Morgan’s rich heritage while incorporating modern technological advances

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