Prodrive

Information about Prodrive

Prodrive is a name synonymous with motorsport innovation and engineering excellence. Founded in 1984 by David Richards, Ian Parry, and the late John Plant, Prodrive first made its mark in the world of rally racing. The brand’s foray into motorsports began with a groundbreaking partnership with the Rothmans Porsche Rally Team, but it was their collaboration with Subaru in the 1990s that cemented their reputation. This partnership led to multiple World Rally Championship wins, propelling Prodrive into the limelight.

Beyond rally racing, Prodrive has also showcased its prowess in endurance racing, including notable successes at the Le Mans Series. Their expertise isn’t confined to the tracks, as Prodrive has ventured into automotive technology development, producing advanced components and systems that enhance vehicle performance and efficiency.

Today, Prodrive continues to push the boundaries of automotive engineering. They have expanded their focus to include hybrid and electric vehicle technology, reflecting the industry’s shift towards sustainability. Despite facing the challenges of a rapidly evolving automotive landscape, Prodrive’s enduring commitment to innovation ensures it remains a pivotal player in the global motorsport and automotive sectors.