2012 - 2020

Senova 

Information about Senova 

Senova, a marque under the Chinese automotive giant BAIC Motor, symbolizes a blend of prosperity and new beginnings, as hinted by its name derived from “sen” (prosperity in Chinese) and “nova” (new in Latin). Established in 2010, the brand quickly advanced the strategic acquisition of intellectual property from the Swedish automaker Saab, significantly shifting the market dynamics in China from a passive technology receiver to an active participant in automotive innovation.

The brand’s journey began with the launch of the Senova D20 in 2012, a vehicle that marked BAIC’s foray into developing cars under its own name, blending Saab’s technological influences with BAIC’s manufacturing capabilities. Over the years, Senova expanded its lineup to include various models ranging from sedans to SUVs, consistently adhering to its commitment to quality, performance, and safety.

In recent years, Senova has not only consolidated its position in the Chinese market but also made significant inroads internationally. A notable highlight was the collaboration with the renowned Italian design firm Pininfarina for the design of the Senova D50 in 2018, elevating the brand’s global profile. This partnership underscored Senova’s ability to stand alongside global automotive leaders by focusing on sophisticated design and innovation.

Today, Senova represents a success story of rapid growth and strategic brand positioning within the automotive industry, continually evolving to meet diverse consumer needs and preferences while pushing the boundaries of technological advancement.

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