The Toyota Hilux Champ is a light commercial vehicle produced by Toyota since 2023 as a more basic and cost-effective alternative to the Hilux. It caters to emerging markets and is offered as a two-door pickup or chassis cab.

History:
The concept of the Hilux Champ was first showcased as the Toyota IMV 0 single-cab pickup at Toyota Motor Thailand’s 60th-anniversary event in December 2022, by Akio Toyoda, who referred to it as the IMV 0 concept.

Key Points:
1. The Toyota Hilux Champ is a light commercial vehicle positioned below the Hilux in terms of complexity and price.
2. It comes in a two-door pickup truck or chassis cab configuration, specifically targeting emerging markets.
3. The vehicle was first introduced as a concept known as the Toyota IMV 0 at an event in Thailand in 2022.
4. The focus of the Hilux Champ is on providing a simpler and more affordable option for consumers in developing regions.
5. The model is designed to offer practicality and reliability akin to the Hilux but at a lower cost.
6. Toyota aims to leverage the success and reputation of the Hilux by offering a more budget-friendly version in the form of the Hilux Champ.
7. The Hilux Champ provides an entry point for customers who may not require all the features and capabilities of the higher-end Hilux model.

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