The Toyota Hilux Champ is a light commercial vehicle that was introduced by Toyota in 2023 as a more affordable alternative to the popular Hilux model. It is designed with simplicity and affordability in mind, making it suitable for emerging markets. The Hilux Champ is available as a two-door pickup truck or two-door chassis cab, offering versatility for different needs.

In terms of history, the Hilux Champ was initially showcased as the Toyota IMV 0 concept, a single-cab pickup, during an event celebrating Toyota’s 60th anniversary in Thailand. The concept was presented by Akio Toyoda, emphasizing the importance of this new vehicle in Toyota’s lineup.

Key Points:
1. Introduction: The Toyota Hilux Champ is a light commercial vehicle produced by Toyota since 2023.
2. Positioning: It is positioned as a simpler and more affordable alternative to the Hilux model.
3. Model Options: The Hilux Champ is offered as a two-door pickup truck or two-door chassis cab.
4. Target Market: It primarily targets emerging markets, catering to the needs of customers in those regions.
5. History: Initially previewed as the IMV 0 concept, the Hilux Champ was introduced by Akio Toyoda during Toyota’s anniversary event in Thailand.

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