The Toyota Camry, produced by Japanese manufacturer Toyota since 1982, has evolved from its compact size to a mid-size classification over the years. Originally debuted as a narrow-body model, the Camry expanded in the 1990s to include wide-body versions. Regarded as Toyota’s second “world car” after the Corolla, the Camry has gained popularity internationally.
As of 2022, the Camry occupies a position above the Corolla but below models like the Avalon or Crown in various markets, showcasing its standing as a mid-range offering from Toyota. In Japan, the Camry was initially exclusively available at Toyota Corolla Store retail dealerships, emphasizing its distinct marketing strategy in different regions.
Key Points:
1. Origin: The Toyota Camry has been in production since 1982 and has undergone significant changes in size, transitioning from a compact to a mid-size vehicle.
2. International Presence: The Camry is sold globally and is recognized as Toyota’s second “world car” alongside the Corolla.
3. Market Positioning: As of 2022, the Camry is positioned above the Corolla in Toyota’s lineup but below higher-tier models like the Avalon or Crown.
4. Retail Strategy: In Japan, the Camry was initially sold exclusively at Toyota Corolla Store retail dealerships, showcasing regional marketing approaches.
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