Volvo Cars AB is a Swedish luxury vehicle manufacturer that produces SUVs, station wagons, and sedans. Headquartered in Torslanda, Gothenburg, the company prides itself on its commitment to safety and its distinctive Swedish heritage and design.

In 1999, Volvo Cars became independent from its former parent company, AB Volvo, which focused on producing heavy trucks, buses, and construction equipment. AB Volvo sold its automobile division, Volvo Cars, to Ford Motor Company for $6.47 billion, marking a significant turning point for the automotive brand.

Key points:
1. Volvo Cars AB is a Swedish multinational manufacturer known for luxury vehicles such as SUVs, sedans, and station wagons.
2. The company’s core marketing strategies emphasize safety features and its Swedish roots in design and heritage.
3. Volvo Cars separated from AB Volvo in 1999 when its automobile division was sold to Ford Motor Company for $6.47 billion.
4. The company is headquartered in Torslanda, Gothenburg, showcasing a strong commitment to its Swedish origins.
5. Volvo’s distinct focus on safety has been a defining factor in its brand identity, setting it apart in the luxury vehicle market.

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