Weichai, originally established as Chongqing Yuzhou Automobile Manufacturing Company in 1956 and later incorporated into the Jialing Group, has evolved significantly over the decades. Transforming from its early days of vehicle manufacturing, Weichai has expanded its operations under Weichai Power Co., Ltd., becoming a global powerhouse in the production of vehicles and engines.

In 2014, Weichai Auto marked a pivotal point in its history by launching the Enranger brand, starting with its first model, the Enranger G3. This subcompact crossover SUV represented the company’s fresh focus on passenger vehicles, aimed at capturing the burgeoning Chinese auto market. The Enranger G3, known for its economical 1.5-liter engine and practical features, set the stage for Weichai’s entry into competitive vehicle segments.

Today, Weichai continues to thrive by diversifying its portfolio and embracing innovation. The company has engaged in strategic acquisitions, such as the Société Internationale des Moteurs Baudouin and stakes in the luxury yacht group Ferretti, to bolster its global presence. Additionally, Weichai’s sponsorship of the Ferrari F1 team underscores its ambition and commitment to excellence in the high-stakes world of motorsports. With a focus on sustainable development and international expansion, Weichai aims to maintain its trajectory towards becoming a leader in both the automotive and power generation industries.

Main image via: By <a href="//commons.wikimedia.org/w/index.php?title=User:Randolph1981&amp;action=edit&amp;redlink=1" class="new" title="User:Randolph1981 (page does not exist)">Randolph1981</a> – <span class="int-own-work" lang="en">Own work</span>, CC BY-SA 4.0, Link

Logo via: