Genesis Hits Nürburgring With Track Taxi

Genesis just dropped a bombshell at the Nürburgring: they’re offering passenger rides on the legendary track. Forget sightseeing; this is a full-throttle experience in a modified Genesis G70 3.3T.

The launch event, hosted by Genesis bigwigs and racing legend Jacky Ickx, signals more than just a joyride. It’s a statement. Genesis is serious about performance, and they’re proving it on one of the toughest circuits on earth.

G70 Gets Track-Ready Upgrades

Why the G70? It’s known for its sharp handling and potent engine. But Genesis didn’t just slap on some racing stripes. They teamed up with their European tech center to beef up the car. Think tweaked suspension, improved brakes, and heat shields to handle the Nürburgring’s brutal demands.

And the tires? Michelin Pilot Sport 4S, ensuring grip in any weather. Plus, the bright orange Magma wrap? It screams “look at me” against the green backdrop.

What’s The Point?

This isn’t just for kicks. Genesis says this track experience feeds directly into their high-performance “Magma” journey. They’re learning, testing, and refining their cars in real-world, extreme conditions.

Want in? Bookings open June 21, with rides starting July 6. Three passengers max per ride. Get ready for a wild lap.