In Jeep’s 2025 Super Bowl commercial titled “Owner’s Manual,” 82-year-old actor Harrison Ford reflects on life’s journey and the importance of personal freedom. Set against scenic American landscapes, Ford muses, “Life doesn’t come with an owner’s manual… But that means we get to write our own stories.” He emphasizes that his friends, family, work, and his Jeep make him happy, humorously noting, “even though my name is Ford.” Directed by James Mangold, the two-minute spot offers a contemplative departure from typical high-energy Super Bowl ads, aligning with Jeep’s legacy of freedom and adventure.