1953 - Still Active

Subaru

Information about Subaru

Subaru, a marque synonymous with innovation and resilience, embarked on its automotive journey in 1953 under the aegis of Fuji Heavy Industries, now known as Subaru Corporation. The brand, rooted in Japanese engineering prowess, heralded its entry into the automotive world with the Subaru 360, affectionately dubbed the “ladybug.” This compact car, launched in 1958, marked a significant milestone, aligning with Japan’s post-war mobility needs and paving the way for widespread automotive accessibility.

Over the decades, Subaru has carved a niche for itself, particularly in the realm of safety and all-wheel drive technology. The company’s commitment to these areas is exemplified by its pioneering Symmetrical All-Wheel Drive system, introduced in the early 1970s, which has become a cornerstone of its identity. Today, Subaru continues to thrive on the global stage, celebrated for its robust lineup of reliable vehicles that emphasize safety, durability, and performance.

The brand’s recent successes include accolades for safety from institutions like the Insurance Institute for Highway Safety (IIHS), where models like the Subaru Forester and Outback routinely earn top honors. Despite challenges in the highly competitive automotive industry, Subaru maintains its strong market presence, driven by a loyal customer base and a steadfast commitment to innovation and quality.

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