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Geo Spectrum

1989 – 1993

Geo›Spectrum

Geo was a small car brand established by General Motors (GM) in 1989 under its Chevrolet division, aimed at tapping into the expanding small import market in the United States. The brand was a collaborative effort between GM and Japanese automakers to introduce subcompact cars and SUVs that were either badge engineered or based on Japanese models. These vehicles were manufactured by GM in North America or imported from Japan to cater to the growing demand for fuel-efficient and compact vehicles. From 1989 to 1997, Geo built a reputation for producing budget-friendly and reliable vehicles such as the Geo Metro, Prizm, and Tracker. Despite their initial success, Geo was discontinued after the 1997 model year as part of a strategic decision by GM to