Marcus

Marcus·13 July 2026

I cannot afford the Type 01. That is not the point. Even if I could, I would not buy it. That is the point. My love for Jaguar is gone and the rebrand killed it. Not the reliability issues. Not the price tag. Not even the Type 00, I thought it looked pretty cool. The moment they

Marcus·13 July 2026

The Cars That Made Me Question Everything Something has shifted in the last twelve months and I am not sure how to feel about it. The Ferrari Luce. The Audi Nuvolar. The Jaguar Type 00 and Type 01. The Mercedes-AMG GT 4-Door Coupe. The Cybertruck. The Kia Tasman. These are not fr

Marcus·11 June 2026

The car is here. Sort of. The concept has been shown and a production luxury electric 4 door GT is coming. The design is genuinely interesting. It is different in ways that feel deliberate rather than desperate, and after everything Jaguar has been through, that is probably the m

Marcus·2 June 2026

I studied marketing. Two years, a couple of diplomas. I am not claiming to be an expert but I understand enough to know when something is off. The Jaguar rebrand was off. Not in a "brave risk that might pay off" way. In a "we have decided our existing customers are the problem" w

Marcus·26 May 2026

Nice Car. Wrong Badge. What a great looking electric car. Clean lines, strong presence, real confidence. If this rolled out of a Dodge event or a BYD launch, we would be saying all the right things. But this is Ferrari. And that changes everything. This is the Ferrari Luce. A fiv

Marcus·25 May 2026

My dad drove a Series 1 XJ6 my entire childhood. Not as a show car. As a daily, worked on with his own hands, in the driveway every weekend. That car was the classroom and he was the teacher. I learned how engines breathe, how to listen for a fault before it becomes a failure, an