Jaguar Rebrand Part 5 | The Dirt on the Grave
The Type 01 will be quick and full of tech. It still is not a Jaguar, and keeping the name brings all the stigma with none of the legacy.
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Sex Sells. Does the Jaguar Type 01?
Jaguar says design is the whole pitch, and plenty of people are calling it ugly. Can a 757kW Type 01 that splits opinion still sell?
Every Jaguar Model Ever Made, From SS to Type 01
From the first SS saloon to the electric Type 01. Every major Jaguar in order, the E-Type, XJ, XK120 and the Le Mans winners.
Jaguar Type 01 Is Here. Now Comes the Hard Part
Close to 1,000hp, no rear window and a price aimed just under Bentley. Jaguar's make-or-break Type 01 is finally uncovered.
the twr supercat on @harrysgarage. an xjs with 660 horsepower and every panel reworked, and it is the panels i kept looking at. flared arches on an xjs are not easy, the original body is all soft curves that fight you, and whoever did these got them sitting right. sounds like an f1 car apparently. i was looking at the door gaps. #jaguar #xjs #twr
Jaguar Rebrand Part 2 | They Decided Their Customers Were the Problem
I studied marketing. Two years, a couple of diplomas. I am not claiming to be an expert but I understand enough to know when something is off. The Jaguar rebrand was off. Not in a "brave risk that might pay off" way. In a "we have decided our existing customers are the problem" w
Jaguar Rebrand Part 1 | The Jag That Raised Me
My dad drove a Series 1 XJ6 my entire childhood. Not as a show car. As a daily, worked on with his own hands, in the driveway every weekend. That car was the classroom and he was the teacher. I learned how engines breathe, how to listen for a fault before it becomes a failure, an
A New Name, A New Era, And A Fanbase That Still Isn't Buying It
Jaguar has a name for its all-electric four-door GT. It's called the Type 01. The reveal landed this week, and on paper the story Jaguar is telling is a compelling one. In practice, the car community remains largely unconvinced and the numbers will eventually tell us whether that
Hello People. I am on Drivesome what is this place what is happening? I have a @Jaguar F-Type#jaguarftype