4 posts
I studied marketing. Two years, a couple of diplomas. I am not claiming to be an expert but I understand enough to know when something is off. The Jaguar rebrand was off. Not in a "brave risk that might pay off" way. In a "we have decided our existing customers are the problem" w
My dad drove a Series 1 XJ6 my entire childhood. Not as a show car. As a daily, worked on with his own hands, in the driveway every weekend. That car was the classroom and he was the teacher. I learned how engines breathe, how to listen for a fault before it becomes a failure, an
Jaguar Type 01 prototypes just lapped Monaco ahead of the Formula E round, wrapped in camouflage that mixes the brand's signature strikethrough motif with bold geometric graphics. It is a striking visual. Whether the car underneath lives up to that energy is the real question. Th
Jaguar has a name for its all-electric four-door GT. It's called the Type 01. The reveal landed this week, and on paper the story Jaguar is telling is a compelling one. In practice, the car community remains largely unconvinced and the numbers will eventually tell us whether that
