Jaguar

Marcus·11 June 2026

The car is here. Sort of. The concept has been shown and a production luxury electric 4 door GT is coming. The design is genuinely interesting. It is different in ways that feel deliberate rather than desperate, and after everything Jaguar has been through, that is probably the m

Marcus·2 June 2026

I studied marketing. Two years, a couple of diplomas. I am not claiming to be an expert but I understand enough to know when something is off. The Jaguar rebrand was off. Not in a "brave risk that might pay off" way. In a "we have decided our existing customers are the problem" w

Marcus·25 May 2026

My dad drove a Series 1 XJ6 my entire childhood. Not as a show car. As a daily, worked on with his own hands, in the driveway every weekend. That car was the classroom and he was the teacher. I learned how engines breathe, how to listen for a fault before it becomes a failure, an

Newsroom·23 May 2026

Jaguar Type 01 prototypes just lapped Monaco ahead of the Formula E round, wrapped in camouflage that mixes the brand's signature strikethrough motif with bold geometric graphics. It is a striking visual. Whether the car underneath lives up to that energy is the real question. Th

Newsroom·15 May 2026

Jaguar has a name for its all-electric four-door GT. It's called the Type 01. The reveal landed this week, and on paper the story Jaguar is telling is a compelling one. In practice, the car community remains largely unconvinced and the numbers will eventually tell us whether that