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QX4

1996 – 2004

Infiniti is the luxury vehicle division of Nissan, first introduced in North America on November 8, 1989. Its marketing network expanded to over 50 countries by the 2010s, with 25 markets being served by new car dealers as of 2020, focusing mainly on North America, China, Taiwan, and the Middle East. The Infiniti logo, representing a road extending to the horizon and Mount Fuji, reflects its Japanese roots. The brand aimed to cater to the premium vehicle segments in the United States, filling a gap in Nissan's mainstream offerings. The decision to establish Infiniti in the US market was influenced by the Plaza Accord of 1985, which affected the exchange rate between the US dollar and