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Mitsubishi Lancer A70

1973 – 1985 — Japan

The Mitsubishi Lancer (A70) was the inaugural model of the enduring Mitsubishi Lancer series. Arriving in 1973, it targeted a niche market segment bridging the Minica kei car and the more sizable Galant. This version was designed to succeed the Colt 1200, which had been discontinued in 1970. Production of the sedan variant ended in 1979, but the vans remained in production until 1985, showcasing the model's longevity and adaptability in meeting varied consumer needs. The Mitsubishi Lancer A70 also served as the foundation for the Lancer Celeste sports coupé which was available from 1975 to 1981. This additional model further extended the Lancer's appeal by offering a sportier and more stylish alternative to the standard sedan and van configurations. The Lancer Celeste's run underlined Mitsubishi's ability to diversify its product line while maintaining the core features and quality associated with the Lancer nameplate. In essence, the Mitsubishi Lancer (A70) of the early 1970s marked the genesis of Mitsubishi's extensive Lancer brand, establishing a reputation for reliability, versatility, and adaptability. Its ability to cater to different market segments through various body styles like sedans, vans, and sports coupés, showcased the model's versatility and appeal to a wide array of consumers. The A70 laid a solid foundation for subsequent generations of Lancers, setting a standard for what would become a long and successful