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Peugeot 403

1955 – 1966 · France

The Peugeot 403, a mid-size car produced by Peugeot from 1955 to 1966, was a commercial success with over 1.2 million units manufactured, marking a significant milestone for the company. Introduced as a sedan/saloon in April 1955 in Paris, the 403 garnered attention even before its official launch as camouflaged models were spotted near the Sochaux factory. This unique marketing strategy captured the interest of the Paris motoring press and showcased the vehicle's design and performance before its unveiling. The 403's popularity was evident through its widespread presence on the roads, becoming a familiar sight among locals. The success of the 403 in sales highlighted its appeal to a broad audience and solidified its

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Peugeot 403

1955 – 1966 · France

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