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Plymouth Road Runner

1968 – 1970 · USA

Plymouth›Road Runner

The Plymouth Road Runner, produced by Plymouth in the United States from 1968 to 1980, was a mid-size car specifically designed for high performance. This model was introduced at a time when many muscle cars were becoming more expensive and feature-laden, straying from their original purpose as affordable speed demons. Plymouth aimed to fill this gap by creating the Road Runner as a lower-priced, stripped-down version of its upscale GTX. To add a unique touch to the vehicle, Plymouth secured the rights from Warner Bros.-Seven Arts to use the Road Runner name and image from the popular Wile E. Coyote and the Road Runner cartoons. This included incorporating the iconic "beep, beep" horn, which Plymouth paid $10,000 to