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Proton Tiara

1996 – 2000 · Malaysia

The Proton Tiara was a Malaysian car model produced by Proton under license from Citroën, running from 1996 to 2000. The collaboration between Proton and PSA Peugeot Citroën led to the creation of the Tiara, stemming from Proton's CEO Yahaya Ahmad's desire to move away from Mitsubishi platforms and instead work with PSA Peugeot Citroën for diesel engines access. Official production began in April 1996 through a joint venture named USPD (Usahasama Proton DRB Sdn. Bhd.), signifying the cooperative effort between the two companies. The Tiara was based on Citroën's AX model, adapted for the Malaysian market. This small car aimed to provide efficient