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Roewe Ei5

2017 – 2024 · China

Roewe is an automotive brand owned by the Chinese automaker SAIC Motor since 2006, originally based on technology acquired from the defunct British carmaker MG Rover. As SAIC was unable to secure the rights to the Rover brand name, it introduced the Roewe marque as an alternative. The name "Roewe" stems from SAIC's unsuccessful attempt to acquire the Rover brand name from BMW. Roewe vehicles are primarily marketed under the MG brand in export markets outside China. SAIC Motor's acquisition of MG Rover's technology allowed it to create a new line of vehicles under the Roewe brand, catering to both the domestic Chinese market and international consumers. By utilizing expertise gained from the British carmaker, Roewe vehicles embody a blend