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Soueast Lioncel

2005 – 2010

South East (Fujian) Motor Co., Ltd., known as Soueast, is a Chinese automotive manufacturer based in Fuzhou, Fujian. Formed as a joint venture between China Motor Corporation, Fujian Motor Industry Group, and Mitsubishi Motors, the company is primarily involved in the design, development, production, and sale of passenger cars and minibuses under the Soueast brand. Initially focused on manufacturing Mitsubishi-branded vehicles for the mainland Chinese market, Soueast gradually expanded its product range. By early 2011, Soueast had an annual production capacity of approximately 180,000 units, with plans to increase this to 300,000 following ongoing construction, expected to be completed by early 2012. Despite facing strong competition