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Toyota Corona T170

1987 – 1993 — Japan

The Toyota Corona is a historical automobile manufactured by the Japanese automaker Toyota. It was produced across eleven generations from 1957 to 2001. Initially positioned as Toyota's second-highest product below the Crown, the Corona was marketed through Toyota's Toyopet Store dealership channels in Japan. It was also one of Toyota's first models to be exported to global markets, paving the way for the popular Toyota Corolla. One of the significant contributions of the Corona was its role in Toyota's success in North America. Prior to introducing the Corona, Toyota had entered the North American passenger car market in 1957 as Toyopet but faced little success, leading to a temporary withdrawal in 1961. The Corona's introduction marked a resurgence for Toyota in the North American market and helped establish the brand's presence in the region. Key Points: 1. Manufactured by Toyota, the Corona was produced from 1957 to 2001 across eleven generations. 2. Positioned as the second-highest product below the Crown in Toyota's range. 3. Marketed through Toyopet Store dealership channels in Japan. 4. One of Toyota's early models exported to global markets alongside the Corolla. 5. Played a pivotal role in Toyota's success in the North American market after an initial setback with Toyopet cars. 6. The Corona's success in North America helped establish Toyota as a competitive player in the region's automobile industry.