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Toyota Corona T190

1992 – 1998 — Japan

The Toyota Corona, manufactured by Toyota from 1957 to 2001 over eleven generations, was positioned as one of the company's premier products, just below the Crown, and played a significant role in Toyota's entry into the North American market. The Corona was initially available through Toyota's Toyopet Store dealership channels in the Japanese Domestic Market (JDM) and was one of the first Toyota models exported globally. It was followed by the popular Toyota Corolla in export markets. Toyota's introduction of the Corona to the North American market was crucial for the company's eventual success in the region. Prior to the Corona, Toyota had faced challenges in North America as the Toyopet brand, leading to its withdrawal from the market in 1961. The Corona helped Toyota establish its presence and reputation in North America, setting the stage for the brand's growth and success in the region. Key Points: 1. The Toyota Corona was manufactured by Toyota from 1957 to 2001 across eleven generations. 2. Positioned just below the Crown in Toyota's product lineup, the Corona played a significant role in the company's global expansion. 3. Initially marketed through Toyota's Toyopet Store dealerships in Japan, the Corona was one of Toyota's early models exported to international markets. 4. The Corona's introduction to the North American market was a pivotal moment for Toyota, as it helped the company establish a foothold and achieve success in the region. 5. The success of the Corona in