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Toyota Land Cruiser Prado J70

1990 – 1996

The Toyota Land Cruiser Prado is a full-size four-wheel drive vehicle within the Land Cruiser range manufactured by Toyota. It serves as a "light-duty" variation in the lineup and is known by different names such as Land Cruiser LC70, LC90, LC120, LC150, and LC250 based on the platform it is built upon. In certain regions, it is referred to as the Toyota Prado or Toyota Land Cruiser. Historically, the Prado was not part of the Land Cruiser range in North America prior to the J150 model. Instead, the luxury segment was filled by the Lexus GX, which was essentially a rebadged version of the Prado. However, starting in 2023, the Prado was officially introduced to North America and marketed simply under the name "Land Cruiser." Key Points: 1. The Toyota Land Cruiser Prado is a full-size four-wheel drive vehicle in the Land Cruiser range. 2. It serves as a "light-duty" variation within the lineup and goes by different names depending on the platform. 3. In North America, the Lexus GX was initially positioned as the luxury model instead of the Prado. 4. The Prado was eventually introduced to the North American market in 2023 and rebranded as the "Land Cruiser." This summary highlights the key information about the Toyota Land Cruiser Prado and its positioning within the Land Cruiser lineup, especially in the context of the North American market.