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Baic BJ40 Plus

2019 – 2023 — China

BAIC›Baic BJ40 Plus

The Beijing BJ40 is an off-road vehicle manufactured by BAIC Motor, initially marketed under the BAIC brand but later rebranded as a part of the Beijing series following the introduction of the brand in 2019. The first generation BJ40 consists of four trim levels catering to different consumer segments: BJ40 S (Super), BJ40 P (Professional), BJ40 C (City), and BJ40 SE (Special Edition). Debuting as a concept at the 2010 Beijing Auto Show, the BAIC B40/BJ40 has garnered attention for its controversial resemblance to the iconic Jeep Wrangler in terms of styling. Despite the design similarities, the BJ40 has carved its niche in the market, offering off-road capabilities and rugged