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BAW Yuanbao

2022 – 2024 · China

BAW›Yuanbao

The BAW Yuanbao is an all-electric city car manufactured by BAW since 2021. Initially introduced as the Change Mini EV, the vehicle underwent rebranding and was re-released as the Yanling S3 in 2022 before being ultimately named the BAW Yuanbao later that same year. The original launch in September 2021 saw the car named after the Chinese moon goddess Chang'e, reflecting a celestial inspiration in its nomenclature. However, by April 2022, the Change Mini EV transitioned to the Yanling S3 designation, signaling an evolution in its marketing strategy. Despite the rebranding efforts, the anticipation for the BAW S3 and Yuanbao persisted, setting the stage for continued consumer