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Daewoo Chairman W124

1998 – 2001

The SsangYong Chairman is a full-size luxury car produced by South Korean automaker SsangYong from 1997 to 2017. Originally launched as a high-end executive sedan, it stood out in SsangYong's lineup, which mainly consisted of SUVs and RVs. The first generation Chairman was crafted based on the Mercedes-Benz E-Class (W124) platform, showcasing a design that resembled a modernized W140 S-Class. This styling choice raised concerns at Mercedes-Benz, as it somewhat previewed the upcoming W220 S-Class model. In 2008, the Chairman was renamed Chairman H, while a new model was introduced as Chairman W in the same year. The Chairman W aimed to bring refreshed features and enhancements to the existing model. Throughout its production period, the SsangYong Chairman retained its status as a symbol of luxury and sophistication in the automotive world. Key points: - Full-size luxury car produced by SsangYong from 1997 to 2017 - Original model resembled a modernized W140 S-Class based on the Mercedes-Benz E-Class platform - Stood out in SsangYong's SUV and RV-dominated lineup as the sole sedan - Renamed Chairman H in 2008, with a new model introduced as Chairman W in the same year - Known for its luxurious features and sophistication, maintaining its status as an executive sedan throughout its production period.