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Daihatsu Mira e:S 1st Gen

2011 – 2017 — Japan

The Daihatsu Mira e:S is a kei car developed as the successor to the original Mira by Daihatsu. Unveiled as the "e:S" concept at the 2009 Tokyo Motor Show, the production model was launched in Japan in September 2011. Toyota also marketed the car as the Toyota Pixis Epoch from May 2012, and Subaru offered it as the Subaru Pleo Plus from December 2012. Key Points: 1. **Introduction**: The Daihatsu Mira e:S is a kei car introduced in Japan as a successor to the Mira. 2. **Debut**: The e:S concept was showcased at the 2009 Tokyo Motor Show before its market release in September 2011. 3. **Toyota and Subaru Variants**: Toyota sold the car as the Toyota Pixis Epoch starting from May 2012, while Subaru marketed it as the Subaru Pleo Plus from December 2012. 4. **Meaning of "e:S"**: The "e:S" moniker signifies "Eco (Ecology, Economy) and Smart", highlighting the car's focus on environmental friendliness and efficiency. The Daihatsu Mira e:S, Toyota Pixis Epoch, and Subaru Pleo Plus catered to the kei car segment in Japan, emphasizing environmentally conscious driving and smart design elements.