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Diana

1905 – 1929 — Italy

Diana

Diana Motors Company, an early American automaker, has a captivating tale rooted in the vibrant automotive history of the 1920s. Originating as a subsidiary of Moon Motor Car, Diana Motors was established to cater primarily to a female audience with vehicles that boasted easy handling and elegant design. Based in St. Louis, Missouri, the brand came into existence in 1925 and was active until 1928. The cars featured Continental straight-8 engines and were marketed under the slogan, "The easiest steering car in America." Diana Motors' business model involved assembling cars using parts from various suppliers rather than manufacturing their own, a common practice of the era that allowed for rapid production setup without massive capital investment. However, despite the innovative approach and targeted marketing, the brand struggled to sustain itself and folded just a few years after its launch. Today, Diana is a poignant reminder of an ambitious venture in the roaring twenties' automotive boom. The limited number of surviving Diana cars—only 12 known as of 2011—serves as cherished relics for collectors and enthusiasts, embodying a brief but bright spark in automotive history. The legacy of Diana Motors, though short-lived, highlights the period's challenges and the relentless pursuit of market niches in early automotive manufacturing.

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Diana

1905 – 1929 — Italy

Diana

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