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Fiat Strada

1996 – 2023 — Italy

Fiat›Strada

The Fiat Strada is a subcompact pickup truck manufactured by Fiat since 1998, primarily in Brazil and across Latin America. While the first-generation Strada was also assembled in South Africa and exported to Europe from Brazil, it is now exclusively produced in Brazil. The Strada is built on a unibody chassis with a front-wheel drive configuration, sharing its platform with other Fiat subcompact cars like the Palio, Siena, and Uno. As of 2024, the Strada is the smallest of Fiat's three pickup trucks, which also include the larger unibody Toro and the body-on-frame Titano models. Initially launched in Brazil in October 1998, the first-generation Strada is a cargo-carrying