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Fiat Ulysse 2nd Gen

2002 – 2010

The Fiat Strada is a compact pickup truck produced by Italian manufacturer Fiat since 1998, mainly targeted at the Latin American market. It belongs to the B-segment category and is primarily manufactured in Brazil. The Strada shares its platform with other Fiat subcompact cars like the Palio, Siena, and Uno, offering versatility and affordability. The first-generation Strada was launched in Brazil in 1998 as the cargo-carrying derivative of "Project 178". It is based on a unibody chassis and features a front-wheel-drive configuration. The model was also assembled in South Africa and exported to Europe from Brazil, expanding its reach beyond Latin America. In 2024, the Strada remains the smallest pickup truck offering from Fiat, with the lineup also featuring the larger unibody Toro and the body-on-frame Titano. This positioning allows Fiat to cater to a wide range of consumer preferences and needs within the pickup truck segment. Key points: 1. The Fiat Strada is a subcompact pickup truck produced by Fiat since 1998, targeting the Latin American market. 2. It shares its platform with other Fiat subcompact cars like the Palio, Siena, and Uno, providing versatility and cost-effectiveness. 3. The first-generation Strada, launched in 1998, is based on a unibody chassis and has a front-wheel-drive configuration. 4. The model was assembled in South Africa and exported to Europe from Brazil, expanding its market