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Infiniti I 1st Gen

1995 – 1999 — Japan

Infiniti›I›Infiniti I 1st Gen

**Summary**: Infiniti is the luxury vehicle division of Nissan, launched in North America in 1989. It has a global marketing network with dealerships in over 50 countries, focusing primarily on North America, China, Taiwan, and the Middle East. The Infiniti logo symbolizes a road extending to the horizon and Mount Fuji, representing its Japanese roots. **Key Points**: 1. **Establishment**: Infiniti was established in 1989 to cater to the premium vehicle segments in the United States, distinct from Nissan's mainstream lineup. 2. **Global Presence**: The marketing network for Infiniti spans across over 50 countries, with 25 markets served by new car dealers as of 2020, with a focus on North America, China, Taiwan, and the Middle East. 3. **Logo Significance**: The Infiniti logo is designed to symbolize a road reaching into the horizon and Mount Fuji, reflecting the brand's Japanese origins and luxury positioning. 4. **Inspiration**: The launch of Infiniti was influenced by the Plaza Accord of 1985, which played a role in guiding Nissan's decision to enter the premium vehicle market segment. 5. **Luxury Division**: Infiniti is positioned as Nissan's luxury vehicle division, offering premium automobiles to meet the needs of discerning customers seeking high-quality and sophisticated vehicles.