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IVECO Massif

2007 – 2011 — Italy

Iveco›IVECO Massif

The Iveco Massif is a utility 4×4 vehicle specifically designed for the utility services and military markets. It was part of Iveco's 4×4 and off-road range, which also includes the Trakker lorry and Daily 4×4 van. Produced by Santana Motor from 2007 to 2011, the Massif is essentially a rebadged and restyled version of the Santana PS-10. However, the vehicle faced challenges in the market due to poor sales, leading Iveco to terminate its agreement with Santana in 2010. Ultimately, the Fiat Group's ability to cater to the European 4×4 market with imported Jeeps like the Wrangler played a role in the decision to cease