Jaecoo is a Chinese automotive brand launched by Chery Automobile in 2023, positioned as an internationally oriented SUV marque targeting export markets including Europe, Australia, and the Middle East. The brand sits alongside Chery's Omoda marque as part of a dual-brand global expansion strategy, with Jaecoo focused on a more rugged, off-road-influenced aesthetic compared to Omoda's urban crossover direction. Its lineup consists of the J5, J7, and J8, all SUVs spanning compact to mid-size segments, with the J7 serving as the primary volume model at launch and offering both two-wheel-drive and four-wheel-drive configurations. Jaecoo entered several right-hand-drive markets in 2024, establishing dealer networks in countries where Chery had previously had limited direct presence.
