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Mitsubishi Minica LA20

1962 – 1964

The Mitsubishi Minica is a kei car model series produced by Mitsubishi Motors Corp. over five generations spanning 1962 to 2011, primarily targeting the Japanese domestic market. Initially manufactured by Shin Mitsubishi Heavy-Industries, a regional automotive company under Mitsubishi Heavy Industries, the Minica predates the establishment of Mitsubishi Motors Corp. itself. The car was available for sale through a specific retail chain known as Galant Shop in Japan. Key points: 1. **Model Series**: The Mitsubishi Minica is a range of kei cars produced by Mitsubishi Motors Corp. spanning five generations from 1962 to 2011. 2. **Manufacturer**: Initially built by Shin Mitsubishi Heavy-Industries, one of Mitsubishi Heavy Industries' regional automotive companies, before the merger in 1964 to form Mitsubishi Motors Corp. 3. **Market Focus**: The Minica was primarily aimed at the Japanese domestic market, catering to the kei car segment. 4. **Retail Chain**: In Japan, the Minica was sold through a specific retail chain called Galant Shop, adding a unique touch to its marketing and distribution. 5. **Legacy**: The Minica holds historical significance as a part of Mitsubishi Motors Corp.'s early lineup and has contributed to the company's long-standing presence in the automotive industry. Overall, the Mitsubishi Minica played a crucial role in Mitsubishi Motors Corp.'s history, emphasizing its focus on the kei car segment and its establishment within the Japanese domestic market.