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Mitsubishi Pajero V70

2003 – 2006

The Mitsubishi Pajero is a prominent full-size SUV that has been globally manufactured and marketed by Mitsubishi across four generations from 1981 to its discontinuation in 2021. The name "Pajero" is inspired by the Pampas cat species Leopardus pajeros, while in certain regions, the SUV was branded as the Montero (in North America, Spain, and Latin America, excluding Brazil and Jamaica) and as the Shogun in the United Kingdom. Due to the Spanish slang connotation of "pajero" meaning "wanker," the name was adjusted in various locations, highlighting the importance of cultural sensitivities in marketing strategies. In North America, the model was discontinued in 2006, but it enjoyed popularity in many other global markets. Additionally, the Pajero, Montero, and Shogun names were utilized for other unrelated models, including the Pajero Mini kei car, the Pajero Junior, Pajero iO, and Pinin mini SUVs, as well as the Triton-based Pajero, Montero, and Shogun Sport mid-size SUVs. The versatility of these names across different vehicle categories showcases Mitsubishi's efforts to capitalize on the brand recognition established by the Pajero line. Key Points: 1. The Mitsubishi Pajero is a full-size SUV manufactured globally by Mitsubishi over four generations. 2. The name "Pajero" was adjusted to "Montero" in certain