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Toyota Sprinter

1979 – 2002 — Japan

Toyota›Sprinter

The Toyota Sprinter is a compact car produced by Toyota specifically for the Japanese domestic market. Serving as a more sporty alternative to the Toyota Corolla, the Sprinter featured unique styling, particularly in the C-pillar area, distinguishing it from its sibling. Initially available in various body styles exclusively through Toyota Auto Store, the Sprinter held a special status until 1977 when it was overshadowed by the Toyota Chaser. This exclusive setup mirrored that of the Corolla's availability solely through Toyota Corolla Store, which also shifted focus in 1970 with the introduction of the Toyota Celica. The evolution of Toyota's marketing strategy saw significant changes over the years. By 1998, both the Toyota Auto Store and Toyota Vista Store