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Trojan

1914 – 1965 — UK

Trojan

Trojan, a British automotive brand, has a fascinating history that traces back to its founding by Leslie Hounsfield in 1914. Hounsfield, an engineer with a vision for simple and economical transportation, initiated the design of the Trojan Utility Car in 1910. Despite production delays due to World War I, by 1922, the first series of Trojan cars rolled out, underpinned by a partnership with Leyland Motors. These cars were characterized by their affordability and innovative design, featuring a punt-shaped tray instead of a conventional chassis and an engine located below the seats, started by a lever pull. Known for its tagline "Can you afford to walk?", Trojan marketed its cars as a more economical option than walking over long distances. The 1930s saw Trojan's struggle to adapt to changing automotive trends, with the rear-engine RE model failing to revive the brand's fortunes despite its high fuel efficiency. Post-World War II, the company shifted its focus from passenger cars to commercial vans, continuing to produce under the Trojan name until the late 1960s. During this period, Trojan also delved into manufacturing Heinkel bubble cars and sports cars under the leadership of Peter Agg, who bought the company in 1959. Today, the legacy of Trojan’s innovation in automotive engineering, particularly its early focus on economical and accessible vehicles, is remembered, although the company no longer operates as a car manufacturer. The history of Trojan is a testament to the ebbs and flows of the automotive industry and the challenges of sustaining innovation over decades.

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Trojan

1914 – 1965 — UK

Trojan

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