The Tata Nano, a city car/microcar manufactured by Indian automaker Tata Motors from 2008 to 2018, targeted motorcycle and scooter drivers as an affordable transportation option, with an initial price of ₹100,000 (US$2,500) when it was launched in January 2008. Originally anticipated to reach an annual production of 250,000 units, the Nano faced challenges that affected its success. Issues included production delays due to factory relocation, reports of early instances of the car catching fire, safety concerns, and criticisms regarding its perceived lack of quality resulting from aggressive cost-cutting measures.
Despite Tata Motors' ambitious production goals, the actual sales figures fell short, with only 7,591 units sold for the
