Volkswagen's Vision for Affordable EVs
Volkswagen is pushing hard to bring electric mobility to the masses, and the new ID. EVERY1 concept is a bold step in that direction. Positioned as an entry-level EV priced around €20,000, this small hatchback is designed to be both practical and accessible. But does it live up to Volkswagen’s promise of creating an electric car for everyone? Let’s break it down.
A Familiar but Fresh Design
The ID. EVERY1 takes inspiration from VW’s past compact icons like the Lupo and up!, but brings a modern twist. The boxy shape, minimalist front fascia, and smiling rear design create a car that is both functional and full of character. Unlike some of VW’s larger EVs, this model keeps things simple and approachable.
At 3,880mm long, it sits between the previous up! (3,600mm) and the current Polo (4,074mm), making it ideal for urban environments. Slim LED headlights, a clean front grille design, and compact proportions ensure that this car blends efficiency with style.
Practical Performance for Everyday Use
The ID. EVERY1 isn’t about jaw-dropping speed—it’s about affordability and efficiency. Under the hood (or rather, under the floor) is a 70kW (95hp) electric motor driving the front wheels. While that might not sound like much, for city driving and daily commuting, it’s more than enough.
Top speed: 130 km/h (81 mph)
Range: At least 250 km (155 miles)
Platform: MEB with front-wheel drive
The front-wheel-drive MEB platform helps maximize interior space while ensuring smooth, efficient power delivery. It’s not a high-performance EV, but it’s designed to be a no-nonsense electric car that works for everyday life.
Interior: Simple, Functional, and Digital
Inside, the ID. EVERY1 sticks to Volkswagen’s no-frills, user-friendly approach. The dashboard is clean and modern, featuring physical buttons (thankfully, no frustrating touch sliders like some past VW models). A digital driver display and a large infotainment screen sit at the heart of the cabin, keeping controls intuitive and easy to use.
Seats for four with a 305L luggage capacity
Physical climate controls for a straightforward experience
Minimalist design with yellow accents that match the exterior
Over-the-air updates to keep software fresh
The key takeaway? This isn’t a luxury EV—it’s designed to be a practical, everyday electric car that’s easy to live with.
The Big Picture: Volkswagen’s EV Expansion
Volkswagen is betting big on affordable electric cars, and the ID. EVERY1 is just one piece of a larger puzzle. By 2027, VW plans to launch nine new models, including the production version of this concept and the ID. 2all, a slightly larger and pricier (€25,000) alternative.
VW’s goal? To dominate the high-volume EV market by making electric cars more accessible, bridging the gap between cost, practicality, and technology.
Our Take: A True People’s EV?
The ID. EVERY1 is a big statement from Volkswagen. It’s not trying to be the most advanced, luxurious, or fastest EV—it’s trying to be the one that gets people into electric cars. The €20,000 price tag (if VW can stick to it) makes it one of the most affordable EVs on the horizon.
The simplicity of design, reasonable range, and focus on practicality all make it a compelling choice for city drivers and first-time EV buyers. However, whether Volkswagen can meet its production and pricing goals remains to be seen.
If VW delivers on its promises, the ID. EVERY1 could be the modern equivalent of the original Beetle—an EV truly built for everyone.
