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Autozam

1989 – 1998 · Japan

Autozam

Autozam, a niche sub-brand of Mazda, was introduced in the late 1980s as part of Mazda’s strategy to create a diverse portfolio of marques to compete in the then-thriving Japanese auto market. The brand was distinguished by its focus on small, economical cars that catered to the unique demands of Japan’s densely populated urban environments. Notably, Autozam’s lineup featured the AZ-1, a petite yet audacious mid-engine sports kei car that debuted in the early 1990s. This car, celebrated for its gull-wing doors and agile performance, encapsulated the innovative spirit of Autozam, although it was produced in limited numbers due to its niche appeal. Over the years, the Autozam brand faced challenges in maintaining its market position, leading Mazda to fold it back into its main lineup by the mid-1990s. Despite its brief tenure, Autozam left a lasting impression on the automotive world, particularly among collectors and enthusiasts of unique Japanese cars. Today, while the brand itself no longer produces new models, the legacy of Autozam lives on, with vehicles like the AZ-1 gaining cult status and becoming highly sought after in classic car circles for their distinctive character and Mazda’s renowned engineering.

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Autozam

1989 – 1998 · Japan

Autozam

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